quality

A high-quality tyre brand you can trust

Thanks to our rigorous quality standards, 99.99% of our tyres have no returns worldwide.(1) So you can stay focused on the journey ahead and count on Michelin to deliver the best performance, every moment, every mile.

Trust our expertise. Trust your tyres for longer.(2) Choose MICHELIN tyres!

high tech product

The tyre: a high-tech product with a complex composition

The design of a tyre is much more complex than it appears. It's based on the combination of over two hundred different components and materials: natural and synthetic rubber, polymers, reinforcing loads such as silica or carbon black, metal reinforcements, textiles; each of them performing very specific functions. These hundreds of components are then assembled according to a strict manufacturing process. Chemists, biochemists, mechanical engineers, simulation experts, designers, physicists, etc. Michelin relies on no fewer than 350 different fields of expertise to design this concentrate of technologies that is the tyre.

expert

Our experts at your service, We've got your back

We want you to be 100% satisfied with your MICHELIN tyres. If you have any questions, please do not hesitate to contact our experts.

Since 1889, we've been innovating to offer a range of tyres designed to last and ensure a safe driving experience in all driving conditions. Wherever your journey leads, trust MICHELIN tyres to keep you moving with confidence.

More reasons to trust our tyres

MICHELIN tyres are designed to offer the best set of performances, from the first to the last mile.(3)

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trust your tyres for longer

Why MICHELIN tyres, are the best choice for you?

At Michelin, we innovate every day to design tyres that deliver long lasting performance and peace of mind. With Michelin, trust your tyres for longer.(2)

LEGAL MENTIONS

(1) Based on global Michelin internal quality tracker measuring the number of customers returns per million due to manufacturing quality issue (returns reported by dealers to Michelin's salesforce). Data collected worlwide, full year 2024.

 

(2) MICHELIN’S most iconic tyre ranges sold in Africa & Middle-east markets have increased their longevity vs. their previous generation. Results based on tests done by DEKRA upon Michelin's request, for the following tyre lines: MICHELIN Primacy 5 tyres vs MICHELIN Primacy 4+ tyres (test 2024 on size 235/45R18); MICHELIN Pilot Sport 4 SUV tyres vs MICHELIN Latitude Sport 3 tyres (test 2018 on size 235/60R18); MICHELIN Pilot Sport 5 tyres vs MICHELIN Pilot Sport 4 tyres (test 2021 on size 225/40R18), & MICHELIN Pilot Sport 4S tyres vs MICHELIN Pilot Super Sport tyres (test 2016 on size 255/35R19).The sales of the new generation patterns (MICHELIN Primacy 5, MICHELIN Pilot Sport 4 SUV, MICHELIN Pilot Sport 5, and MICHELIN Pilot Sport 4S tyres) combined constitute 50% of our 2025 January to June 2025 MICHELIN brand PC/SUV tyre sales in Africa & Middle east region.

 

(3) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN Primacy 5, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV.

 

(4) With an impressive 4,7/5 average rating from nearly 128,000 users, with more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings & reviews during 2020-2024 in 12 countries, on passenger car & van tyres : China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, independent Japan, South Korea & Australia on the following independent websites : https://global.jd.com/, https://www.tyrerack.com/, https://discounttyre.com/, https://www.tmall.com/, https://www.norauto.es/, https://www.norauto.fr/, https://www.canadiantyre.ca/fr.html, https://www.walmart.com/, https://www.samsclub.com/, https://www.pepboys.com/, https://www.centralepneus.fr/, https://www.feuvert.fr/, https://www.discounttyredirect.com/, https://www.tyrebuyer.com/, https://www.1001pneus.fr/, https://www.kaltyre.com/, https://www.atu.de/, https://reifen.auto.check24.de/, https://www.tyrehood.com/en/, https://www.hepsiburada.com/, https://www.pneus-online.fr/, https://prod.danawa.com/, https://www.amazon.de/, https://www.halfords.com/, https://www.pneumatici-pneus-online.it/, https://www.amazon.com/, https://www.national.co.uk/, https://www.tyroola.com.au/, https://www.gomme-auto.it/, https://www.amazon.co.jp/, https://www.1010tyres.com/, https://www.123pneus.fr/, https://www.tyrendo.fr/, https://www.mytyres.co.uk/, https://www.tyre-shopper.co.uk/, https://www.reifen.com/de-de, https://minkara.carview.co.jp/, https://www.tyrendo.it/, https://point-s.ca/, https://www.neumaticos-online.es/, https://www.consumerreports.org/, https://simpletyre.com, https://www.n11.com/, https://shop.autobacs.com/. Results could show minor discrepancies

 

(5) Based on Michelin's internal survey in between 2020 and 2024 in Europe. Michelin passenger car & van tyres have collected 148 podium rankings  out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR

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