Performance Made to Last

MICHELIN MOTION FOR LIFE (English) | 30s

IT’S ESSENTIAL TO EXTEND THE LIFESPAN OF TYRES

Producing tyres today still consumes quite a bit of energy and raw materials.
If tyres were used until their legal tread limit*, 128 million tires could be spared every year in Europe.
That’s a saving of 6,9 billion euros, and 6,6 million tons of CO2 that aren’t rejected back into the atmosphere**.

At Michelin, we’ve always made it our mission to make tyres that are performed and remain safe, in spite of the distance travelled. A guiding principle that we apply to all of our tyres: for cars, bikes, motorcycles, trucks, planes, etc.

MICHELIN HAS BEEN FIGHTING TO MAKE TESTING WORN TYRES THE NORM
Michelin has long been committed to making performance tests on worn tyres compulsory. Because life happens on worn tyres, we are continuously working to make our tyres perform throughout their entire life span. 

CHECK OUT OUR OTHER MICHELIN SOLUTIONS FOR A BETTER LIFE IN MOTION

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Legal Mentions

* Legal limit: 1,6mm, subject to regular wear of your tyres and compliance with the recommendations of the tyre and car manufacturers. If in doubt, consult a specialist
** Reduction of 128M of tyres in Europe due to early replacement and 6,6M of tons of CO2 emissions. Technical position paper, 09/27/2016, on "Raw material, fuel consumption and CO2 emissions related to early removal of passenger car tyres".
Internal calculations carried out at Ladoux Technology Center (Clermont-Ferrand, France)

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