Performance made to last. Longevity is at the heart of Michelin DNA. Since 1889, we are designing tyres that last. Each new product is designed to deliver excellent longevity and high levels of performance through its life.
For you, it means safety and performance from the first to the last kilometre⁽⁵⁾, reduced fuel consumption and CO2 emissions thanks to optimized rolling resistance, and cost savings due to longer product life.

Discover MICHELIN Primacy tyres:

• MICHELIN Primacy 4+
• MICHELIN e.PRIMACY
• MICHELIN Primacy 4
• MICHELIN Primacy 3
   

What about winter? If you live in a cold area that encounters frequent snow and ice, you should opt for MICHELIN Alpin winter tyres to ensure the best possible traction. And if you’re exposed to a mix of conditions throughout the year,  with only occasional snow, look at our  MICHELIN CrossClimate all season tyres.

They will allow you safe driving in all weathers, all year round, without having to worry about changing your tyres between seasons. 

You own an electric vehicle? Fitting your electric vehicle with tyres designed for electric car ensures you get optimal performance from your vehicle in terms of range, silence and driving experience⁽⁶⁾. Fit MICHELIN e.PRIMACY, our new energy saving tyre, and enjoy stress-free electric driving thanks to an increased 7% battery range on average for your electric vehicle⁽⁷⁾. That's about 30 additional kilometres for a 400km estimated range!

Find the perfect match for your vehicle: Original equipment (OE) tyres or marked-tyres are tyres tailor-made for a specific car model. They are recognizable thanks to their marking on the tyre sidewall. For the best driving experience, be sure to replace your tyres by the ones designed specifically by MICHELIN engineers and approved by the car makers.

Find a MICHELIN primacy tyres dealer near you and ask for the best primacy tyres that fit your needs and vehicle.