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MICHELIN Latitude Sport Tyres

Dominate the pavements.
Experience and feel the best performance for you SUV.

What is a sport car?

Many years ago, sport cars were reserved only to sedans and MICHELIN was already taking the lead for high performance tyres in that category. Developing such tyres for high performance sedans is right at the heart of what we do. Our Pilot Sport range of tyres belongs to decades of success in the most prestigious competition such as Le Mans, WRC and F1.

The last years have seen the development of SUV sport cars. The notion that a 4X4 belongs on a farm or only come with camouflage color scheme is a thing of the past. Today, four-wheel-drive sports SUVs are among the most premium cars you can find on South African city roads. Cars have come a long way in 40 years.

And so have tyres. As we did with sports Sedans, our high performance tyres release the potential of these high performance cars. The expertise we have developed in other countries is now introduced on the South African market. In 2014, we launched the MICHELIN Latitude Sport range of tyres, inspired by our close partnership with the world best car manufacturer: Porsche, BMW, Audi, etc.

The Porsche Macan and Michelin, queen of the road

Forty years ago, Porsche was a pure sports car manufacturer. Today, the car maker has included a four-wheel-drive SUV product line. The Macan S has 360 horsepower alimented by a V6 engine. It can goes from zero to 60 miles an hour in just 4.4 seconds. That is really quick for an SUV. Few SUVs will pin you in your seat the way this one can. We are proud to be helping our partner Porsche to achieve it as part of been Porsche’s Worldwide Cooperation Partner since 2002. Our MICHELIN Latitude Sport 3 tyres are the only one which truly highlight and empower the high performances of this sport SUV. That is why we were chosen as exclusive OE partner during the first 6 months. Just as all SUVs are not the same, performance tyres aren't either.

The new MICHELIN Latitude Sport 3 is the latest generation of on-road SUV tyres in the Michelin range. The design of the new tyre conveys an image of power and control and met the requirements of Porsche’s designers and engineers by delivering optimal safety and handling, reducing rolling resistance to improve fuel efficiency and increasing longevity.

"We set very high standards for our OE suppliers and our design team has worked very closely with Michelin’s engineers and test drivers to ensure the performance of the tyres matched our high expectations for the Macan. Michelin was the first manufacturer to have its tyres homologated for the Macan, and at this moment is the only tyre manufacturer to have every type of tyre validated for the car. This is testament to the quality of the company’s products and highlights the importance it places on research and development."

Michael Haupt,
Lead Engineer at Porsche AG

Audi Q3, king of the road with MICHELIN Latitude Sport

The Audi Q3 is all you are looking for: a SUV mixing luxury and comfort with a fair bit of off-roading too. Powered by a 4-cylinder TDI engine of 2.0 liters (inspired from Le Mans), the Audi Q3 can accelerate to 100 km/h in only 8.2 seconds and reach a top speed of 230 km/h.

Audi and Michelin share a lot in common. Same passion for mobility: “Here today, there tomorrow”. Same passion for environment, both dedicated to reduce CO2 emissions. Same passion for development, ensuring the evolution of cars and tyres and keeping repeating it every year at Le Mans. Same passion for testing, providing you the best driving experience, every day.

The MICHELIN Latitude Sport is a unique tyre derived from our motorsport know-how, from which Audi plays an important part. Specially designed for sport SUV and directly inspired from our Pilot Sport range, this tyre is made for Audi Q3. Express your personality and feel the experience.

Dominate the road with MICHELIN Pilot Sport and Latitude Sport tyres

  • Michelin


    Made for the road, designed for the circuit.
    Make the most of your sports car with the reference tyre in its segment !

  • Michelin


    For sport oriented passenger cars and ultra-high performance tuning vehicles.
    An exhilarating driving sensation combined with safety.

  • Michelin


    For sport-oriented and powerful passenger cars.
    Acclaimed for its driving precision in all weather conditions.

  • Michelin


    For sport-oriented and powerful passenger cars.
    It has been superceded by the MICHELIN Pilot Sport 3 but continues to be made in some sizes.

  • Michelin


    For the highest performing on-road SUV's.
    Enhanced driving experience with ultimate comfort and silence.

  • Michelin


    For high-performance on-road SUVs.
    Applying our high performance passenger car tyre range know-how to the world of SUVs.