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Driving positive change with Mashup Community Development

In a world where individual interests often overshadow the essence of community, Michelin firmly believes in the principle of "respect for people." Through our CARE IN ACTION programme, Michelin not only upholds this core value but actively champions it by encouraging employees to nominate non-profit organisations that resonate with their deepest convictions. 

Choosing Mashup Community Development

Elmarie Roberts, HR Director at Michelin, chose to put forward Mashup Community Development, an NPO that embodies the very essence of positive change within a community. Explaining her choice, Elmarie said, “I nominated Mashup because I wholeheartedly believe in the extraordinary impact of community-driven efforts. Mashup's unwavering commitment to fostering change at the local level deeply resonates with me. Their core activities, such as providing skills development and offering entrepreneurship programmes, are truly making a tangible difference in our community.”

Elmarie's endorsement of Mashup extends beyond her personal support. She passionately articulated her hope for more companies to follow Michelin's example and step forward to support NPOs. "I also hope that our nomination of Mashup serves as an inspiration for other companies to actively engage with and uplift non-profit organisations,” she said. "When businesses come together to support NPOs, we can collectively create a ripple effect of positive change that extends far beyond what any one entity could achieve alone. This is the kind of collaborative effort that can truly transform communities and society at large for the better.”

A significant contribution

Mashup will be receiving R60 000 from Michelin. In response to this donation, Mashup’s director, Tracy Dennis, said, "We are immensely grateful to Michelin for their generous support. This contribution will significantly enhance our programmes and allow us to reach even more individuals in need.” Mashup will put the donation toward their garden initiative, known as EcoFusion, which embodies the profound ethos underpinning their youth centre's ecosystem project.

This evocative name symbolises the harmonious fusion of ecological sustainability, personal growth, and community advancement. Rooted in the mantra "where nature meets opportunity," EcoFusion encapsulates the project's core essence: it underscores that the garden transcends mere cultivation of plants, it is a fertile ground for nurturing prospects among youth and the broader community. By combining nature with opportunity, the project aims to create a space that enriches lives and strengthens the community’s connection to the environment.

Impactful programmes

Mashup Community Development is committed to addressing a wide range of community needs through impactful programmes. They provide support, resources and training in areas such as entrepreneurship, digital literacy, skills development and resolving social issues. Their mission is based on collaboration and innovation to create a more inclusive future while tackling pressing social problems and promoting sustainable economic growth.

Since being established in 2013, they have been instrumental in fostering positive change, impacting the lives of over 10 000 individuals through a diverse array of programmes. Their "Reading in the Park" initiative for young children, for instance, not only encourages a love for reading but also nurtures a sense of community and togetherness. 

Michelin's support for Mashup Community Development is founded on a shared commitment to sustainability. Our dedication to sustainable practices aligns perfectly with Mashup's goal of fostering sustainable economic growth within their community. This common vision for lasting positive impacts, the resolution of pressing social issues, and the promotion of sustainable economic development underpins our enduring partnership.

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