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Michelin's 15-year effort to hold world-class events that strive to make mobility safer, cleaner and more connected. The challenge also ensured that mobility would also become more accessible and more affordable to both road users and the environment.

Launched in 1998 with the support of many leaders of the road transportation industry, this initiative was originally designed to promote clean, safe, connected and affordable mobility. The aim was to present factual information to political and industrial decision-makers.

Year after year, gaining momentum, the challenge built itself into a fully-fledged think-and-action tank which involved users, manufacturers, suppliers, public and private operators, universities, energy suppliers, research institutes, political leaders and NGOs.

It has become the only initiative in the world that brings together all transportation stakeholders. The aim is to develop a common vision of tomorrow’s sustainable mobility and to decide on actual solutions that generate benefits for the individual, business, and social spheres.

The last edition allowed some 6 000 experts, researchers and academics from around 80 different countries to take stock of their advances in mobility and make informed decisions about their paths towards a more sustainable future.

"The intention of the Challenge Bibendum is to show that progress really is being made in mobility and the future is bright for road transportation that benefits society. Yes, there is a gap between what exists today, the challenges we face (in terms of energy, the environment, safety, and widespread access to effective mobility), and the slowness of the decision-making processes around the world. But this gap can and must be closed."

Patrick Oliva, Senior Vice-President of Michelin’s Sustainable Development Department

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TED 2.0 Salon was partner of the 2014 Michelin Challenge Bibendum. Presenters explained how mobility could affect the future of cities and how everyone has the power to affect change.

TED 2.0 Salon was partner of the 2014 Michelin Challenge Bibendum

At TED 2.0 Salon, presenters explained how mobility can affect the future of Cities and how everyone has the power to affect change in cities

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More about Michelin Challenge Bibendum

Find out more on our approach, partners, publications and much more.

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