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More on Brand Sustainability

Passion, Humanity, and Responsibility

Beyond the manufacturing of greener tyres, all aspects of our company are measured by a global sustainability plan.

With the Bahia program, we contributed to the economic development of the area by the creation of more productive and more resistant types of rubber trees, the diversification of the agroforestry system (rubber, banana and cocoa trees) which increased the economic productivity of the land, fostering of rubber farming in the region and creating 350 direct jobs and revenue. #Michelin


Sustainability is a familiar play ground

Michelin has cared about sustainability for many years and continues to improve on efforts to contribute to a greener earth.

As early as 1946, with the introduction of the radial tyre (now the most common tyre), Michelin reduced the rolling resistance of tyres by 30%.

In 1992, it was reduced it by another 20% with the addition of the Silica technology, making tyres longer-lasting and more fuel-efficient.

What is rolling resistance?
Rolling resistance is the main challenge for tyre makers as
its an important part of the product: an object that rolls creates friction
which means that the engine has to work harder.

The quality of the tyre determines the fuel efficiency that is measured against friction force.

Each successive generation was made available
for electric cars to increase their autonomy.
We're currently working on our fifth generation of green tyres.
We aim to improve fuel economy by at least 2% and we have also reduced CO2
emissions with each successive generation.

Our Approach to Sustainability


Clean energy

Michelin's facilities are monitored and optimised to use less energy. Some of them use solar panels, wind power and local alternative methods to get energy, which preserves air quality.


Used tyres can be 100% recovered, either as energy or as raw material. They are reused as filling material, soundproof walls, railway ties, drainage solutions and synthetic surfaces for sports fields and playgrounds. Currently, 95% of end-of-life tyres are recovered in Europe and 97% in Brazil.

Renewal of natural rubber

Michelin has a re-forestation programme in place to ensure that the sustainability of rubber (Have) tree cultivation. We conduct biological and agricultural research to improve the quality of natural rubber and combat diseases that are found in Have trees.


More than 2,700 acres of our Bahia, Brazil rubber plantation have been kept totally uncultivated to help protect the forest's flora and fauna.

A few Key Stats

  • 17,649

    In 2012, 17,649 of our employees'
    work days were dedicated to work with local communities.

  • 33%

    Since 2005, Michelin has reduced the emissions impact of our facilities by 33%.

  • 16trillion

    In the past 20 years, we've helped save 16 trillion liters of fuel

  • 40billion

    In the past 20 years, we've prevented the emission of 40 billion tons of CO2.

  • 30million

    Rubber tree cultivation provides a living for 30 million people a year.

The Michelin Challenge Bibendum

Over 15 years ago, we created the Michelin Challenge Bibendum. It has now become the world summit on sustainable mobility, bringing together political, industry, scientific, and media representatives together to discuss sustainable road mobility. International students brainstorm and develop fresh, brilliant ideas for better mobility, and decision-makers and opinion leaders are involved to bring those ideas to the next level.

Learn More


MICHELIN Total Performance Award

This award is based on a new competition that is focused on innovation in both performance and sustainable mobility. Michelin introduced it at the 2014 Le Mans 24 Hours, and it was awarded to the first team to meet a rigorous set of criteria in performance, longevity and energy efficiency. One million euros will be invested into research into sustainable mobility by an independent academic institute.

The new Formula E

Michelin is the official tyre provider of the new Formula E championship to boost the development of sustainable, high-performance electrical vehicle technology in the most challenging of technical environment – racing.

We're in This Together

If we all work together we can find more creative solutions to improve on sustainability of both the uncultivated environment and natural resource pools.

How Do We Keep Moving Forward?

Michelin is committed to new sustainable development projects.

We're a leader in sustainability in the mobility industry and we intend to continue to act like one.

We're committed to improving people's mobility now and in the future.

Sustainability Needs

Innovation is at the heart of Michelin's approach towards tyre making.
We aim to generate ideas that will contribute to a more sustainable world.

See how we innovate
Michelin on Sustainability

Proper Tyre Inflation is Better
for the Environment

And for your pocket! Did you know that low or under-inflation is one of the biggest causes of excess fuel consumption?
We suggest that the air pressure in your tyres should be checked once a month.

See our Scheduled Care tips