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Reaching Excellence


We at MICHELIN know that the better your tyres are, the more you can get out of your vehicle. (So that means we had better give you the best tyres possible.)


Expertise that runs deep

You probably already know that it takes a lot to build tyres that can handle everything
that a super-powered car can give.
Michelin relies on 125 years of information gleaned from experience,
both trackside and in the lab.

Our constant thirst for knowledge has placed us at the top for quality, performance and innovation.

Over the years, we’ve learned to:

- Select the most appropriate raw materials
– Or invent them when needed

- Find the right combination of materials, design and tyre structure to bring out the best performance

- Build tyres flawlessly and ensure that they are of the utmost quality with billions of kilometres of finely tuned testing.


The ongoing quest to push performance


- 350 different fields of expertise, from scientists to engineers to test drivers
- These different fields work together to devise the best solutions and innovations that push performance to the max

The result? Sheer exhilaration

What this means for you is that our knowledge base and expertise provide tyres
with uncompromising performance. Ones that last a long time, yet also grip better, stop better and steer better. Giving you the kind of ride that you want.
See what drives us: