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Competition Is Innovation

We love winning races. But what's even better about racing is putting our tyres to the test. The gruelling punishment of the world's most difficult races lets us push our tyre technology to the limits.

Racing since the beginning: Our roots in motorsports

MICHELIN has been racing since 1891, just a few years after the company was founded.
We're the only tyre manufacturer to have won events and titles
in all of motorsport’s major disciplines over the last four decades. Racing constantly feeds our design and development programmes,
pushing the boundaries of our technological innovation.
It allows us to develop tyres that win races and then bring that
progress back to the road – to consumer cars. That philosophy led us to develop MICHELIN Total Performance.
We reconcile conflicting design goals to create tyres
that excel in a variety of conditions.

Michelin’s commitment to motorsports

"We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, MICHELIN Motorsports

Bring It On!

MICHELIN loves a challenge. Many racing disciplines have single tyre suppliers, but we prefer racing in series with competing tyre makers, like Le Mans.

We love to prove our mettle and show the incomparable performance of our tyres. We also love an interesting technical challenge that will push us to innovate, like the new FIA Formula E series, which is dedicated to the development of sustainable technologies. It's especially important in this case, as Formula E prepares us for MICHELIN's next century of innovation.


Our Current Programmes:

Dakar Rally

European Le Mans Series

Asian Le Mans Series

Formula E

European Rally Championship

Rally Challenge

Le Mans 24 Hours


24 hours

United Sports Car

Championship Series

World Endurance

Championship (WEC)

World Rally

Championship (WRC)

Dominate the road with MICHELIN Pilot Sport and Latitude Sport tyres

  • Michelin


    For sport-oriented and powerful passenger cars. It has been superceded by the MICHELIN Pilot Sport 3 but continues to be made in some sizes.

  • Michelin


    For sport-oriented and powerful passenger cars. Acclaimed for its driving precision in all weather conditions.

  • Michelin


    For sport oriented passenger cars and ultra-high performance tuning vehicles. An exhilarating driving sensation combined with safety.

  • Michelin


    Made for the road, designed for the circuit. Make the most of your sports car with the reference tyre in its segment !

  • Michelin


    For high-performance on-road SUVs. Applying our high performance passenger car tyre range know-how to the world of SUVs.

  • Michelin


    For the highest performing on-road SUV's. Enhanced driving experience with ultimate comfort and silence.

Experience the excitement of endurance racing like Le Mans

What gives us our edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.