Road Safety Programme For Young Drivers
The National Department of Transport, South Africa recently announced a partnership with Michelin Corporate Foundation to launch a multi-faceted Road Safety initiative in South Africa to focus on young drivers’ safety. The programme utilises behaviour change principles to empower youth with knowledge, skills, training and resources to take action against road incidents.
Global stats show that in 2015, South Africa reported almost 14 000 road fatalities; of those 29% were drivers and 38% passengers in light motor vehicles, and on a global scale, 59% of all road traffic deaths are young adults.
“The Michelin Corporate Foundation perpetuates the Michelin Group’s societal engagement everywhere in the world through various programmes where Sustainable Mobility and Road Safety are key priorities,” said Mr Philippe Verneuil, President for Michelin Africa, India, Middle East. “We are pleased to partner the Department of Transport in South Africa for the Road Safety Youth Ambassador project over the next three years. We are determined in ‘Helping people move forward’ and believe this programme will assist the community of Limpopo move forward towards a better tomorrow by tackling topics like basic vehicle control, dealing with an emergency situation and, the social and economic consequences of crashes, to name a few.”
About Michelin Corporate Foundation
Since its creation in 2014, the Michelin Corporate Foundation has been supporting projects designed to get people moving. Always consistent with Michelin’s actions for safer, more affordable and more sustainable mobility, these projects often help provide better access to education, essential staples, health care and culture for the most impoverished populations. A way for everyone to move forward in life. In 2016, the Michelin Corporate Foundation supported 73 projects around the world 41 of which were new, for a budget of 12.5 million euros, an increase on 2015. They involved sustainable mobility, environmental protection, educational and community actions, initiatives supporting sport and health as well as promoting culture and protecting heritage.